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US Student Shopping Report: Fashion Focus

For Gen Z students, fashion will always be a very important shopping pillar – it’s a mode of self-expression, a way for them to reshape their identities, and as it happens, their biggest discretionary spending category.

In this fashion-focused edition of the Student Shopping Report 2020, brought to you by Student Beans, we explore students’ answers to key questions about their shopping habits so you don’t have to.

In this report, you’ll learn:

  • Where students pick up their fashion purchases. Discover whether ecommerce stores have tempted them away from the mall, and understand how much of their income they’re comfortable splashing on new looks. 
  • The brands that they are buying from. Do influencers convince students to hit the buy button more than customer reviews? How important are brand values to young people? We reveal all. 
  • The priorities that shape their fashion decisions. Uncover how students balance affordability, quality and ethics when making new purchases in the fashion category.
  • The key takeaways for fashion brands. As your industry overcomes the challenges of an unprecedented year, find out how you can secure the custom of this powerful young demographic for decades to come. 

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