Affiliate Performance Benchmarking Report | UK | February 2021

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Each year, we generate millions of transactions for our brand partners across multiple verticals, through different affiliate networks. This gives us unique visibility of student shopping trends, which we compile into these monthly benchmark reports.

Our UK report looks at the Year on Year growth analysis and vertical performance for the month of February 2021. Some highlights include:

  • Home and Utilities was the fastest-growing vertical YoY at +387%
  • ‘Tech and Mobile’ average order values top £182.07
  • The conversion rates of ‘Food and Drink’ and ‘Books, Mags and News’ are the highest this month, with ‘Travel’ and ‘Tech and Mobile’ at the other end of the spectrum
  • Mobile is the biggest contributing platform across most verticals but the conversion rate is lower than desktop.

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