The US Gen Z student market

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The essential starting point for anyone looking to find out more about Gen Z students, this quickfire visual guide takes you on a journey into the heart of the most exciting consumer demographic in the US today.

Find out exactly how many Gen Zs there are in the US today, and learn how much spending power they have – and what they intend to spend it on. One of the most fascinating things about Gen Z is that they are now thriving in college – so of course, we touch on some of the numbers surrounding that, too.

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