Back to School 2020: The Ultimate Guide

The start of a new school year is the most important time in the student marketing calendar, so we’ve brought together insights from our student audience and from our 15 years’ experience of marketing to this demographic to help you prepare.

Throughout the guide, you’ll find insights from surveys and interviews with students as well as practical marketing tips, such as:

  • Back to School during COVID-19
  • Student’s stories and the freshman experience
  • Back to School spending analysis
  • Best practice guides and opportunities to enhance your Back to School marketing
  • …and more

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