The AU Gen Z student market

Combining young Gen Zs from a whole host of backgrounds, there’s nothing quite like the Aussie student demographic. But when it comes to working them into your marketing strategy, where do you start?

We’d recommend beginning right here. In this visual guide, you’ll find all of the stats you need to begin strategising for success with Gen Z students. Learn how many Gen Zs there are in Australia today, understand how this crucial demographic is spending their money, and expand your knowledge of how to win their loyalty.