Singles Day has evolved to become one of the world’s most profitable events, and has become a big hit in Australia over the years. This 24-hour event is therefore a must for any brand looking to increase their Gen Z engagement and boost student revenue.
Get all the information you need at the click of a button, including:
An overview of Singles Day, including dates, the event organiser and which brand sectors this event targets
How each event appeals to students – as well as where they fit in the student calendar
Brand success stories
Top tips on how you can elevate your positioning to become a must-have brand on students’ wish lists
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