A Marketers Guide to Singles Day

Singles Day has evolved to become one of the world’s most profitable events, and has become a big hit in Australia over the years. This 24-hour event is therefore a must for any brand looking to increase their Gen Z engagement and boost student revenue. 

Get all the information you need at the click of a button, including:

• An overview of Singles Day, including dates, the event organiser and which brand sectors this event targets
• How each event appeals to students – as well as where they fit in the student calendar 
• Brand success stories
• Top tips on how you can elevate your positioning to become a must-have  brand on students’ wish lists