A Marketers Guide to Singles Day

Singles Day

Singles Day has evolved to become one of the world’s most profitable events, and has become a big hit in Australia over the years. This 24-hour event is therefore a must for any brand looking to increase their Gen Z engagement and boost student revenue. 

Get all the information you need at the click of a button, including:

  • An overview of Singles Day, including dates, the event organiser and which brand sectors this event targets
  • How each event appeals to students – as well as where they fit in the student calendar 
  • Brand success stories
  • Top tips on how you can elevate your positioning to become a must-have  brand on students’ wish lists

Please complete your details to access the guide


By submitting your details, you agree to opt in to receiving the latest youth insights via our weekly newsletter. You can, of course, unsubscribe at any time. For more information, view our privacy policy.

Engage with tomorrow's consumers today

See results via our ROI Calculator.