How Will the Cost-of-Living Crisis Impact Gen Z Festive Spending?

Are Gen Z students planning to be frivolous or frugal with their spending this festive season?

There’s one thing on everyone’s mind as we approach the holiday season – money. How will the cost-of-living crisis impact student shopping habits? And what are marketers to do to protect performance?

This‌ ‌‌Student Beans festive infographic ‌looks at recent Student Beans research of Gen Z students’ approach to spending this December in the light of the cost-of-living crisis.