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How Will the Cost-of-Living Crisis Impact Gen Z Festive Spending?
Are Gen Z students planning to be frivolous or frugal with their spending this festive season?
There’s one thing on everyone’s mind as we approach the holiday season – money. How will the cost-of-living crisis impact student shopping habits? And what are marketers to do to protect performance?
This Student Beans festive infographic looks at recent Student Beans research of Gen Z students’ approach to spending this December in the light of the cost-of-living crisis.
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