A Guide to Gen Z’s Summer Spending

Students are a unique demographic in that their paydays don’t come weekly or monthly. When their income lands in their bank account, it’s a big deal. While spending the entire loan in one go is not unheard of, most of this financially-savvy, Gen Z students will make their April loan drop go the distance, budgeting carefully for the months ahead.

That’s where you come in. The key to guaranteeing student loyalty and putting your brand on the radars of students is understanding their spending patterns during this crucial time.

This guide will enable you to:

• Track student spending throughout the summer months
• Identify how much students are willing to spend in your sector
• Pinpoint the key times to boost your discount in order to align with their budget
• Learn what students will get up to during the summer months