Get Gen Z’s take on Valentine’s Day – US

The oldest members of Gen Z are now dating, but how exactly do their dating habits differ compared to other generations, and what exactly does this mean for your Valentine’s Day campaign strategy?

Despite enjoying certain traditions when it comes to dating, Gen Z are redefining how they view relationships, which in turn impacts their romance-related purchases and how they spend their Valentine’s Day. We asked 16-24-year-olds for their thoughts on Valentine’s Day – to help your brand understand how you can win their hearts over this key retail period. 

Our insights cover: 

• Student’s relationship status. Find out who Gen Zs are celebrating Valentine’s Day with this year. 
• Valentine’s Day gifting. See where your sector will fit in on a Gen Z student’s shopping list this Valentine’s Day. 
• Spending on dates. Explore how much Gen Zs are willing to spend on fashion, food, drinks and more.