Get Gen Z’s take on Valentine’s Day – UK

As the oldest members of Gen Z hit up the dating scene, it’s important for marketers to understand how these young consumers’ dating habits and approach to Valentine’s Day differs from older generations. 

That doesn’t mean to say chivalry is dead among this demographic – in fact, Gen Z students are willing to fork out much more than you think on romance-related purchases. The question is, what exactly are they buying? And what does this mean for your brand’s Valentine’s Day campaign strategy? 

Let’s start with some numbers. 

We asked 16-24-year-olds for their thoughts on Valentine’s Day – to help your brand understand how you can win their hearts over this key retail period. Our insights cover: 

• Student’s relationship status. Find out who Gen Zs are celebrating Valentine’s Day with this year. 
• Valentine’s Day gifting. See where your sector will fit in on a Gen Z student’s shopping list this Valentine’s Day. 
• Spending on dates. Explore how much Gen Zs are willing to spend on fashion, food, drinks and more.