For Gen Z, it’s cool to be different. In fact, belonging to the mainstream is out of fashion. These days, it’s all about subcultures and individuality.
In our latest infographic, we delve into the world of Gen Z subcultures, exploring everything from #GamerGirls, to #CottageCore, #StreetwearBros and more. We share exclusive data, and insight into why reaching these communities is more important than ever for youth marketers.
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