Supercharge Your Gen Z Affiliate Marketing

Consumer shopping habits have changed in recent years, and the last-click attribution model is no longer the most important measure of performance marketing.

Now, affiliate marketers should be concerning themselves with the complete, end-to-end journey, both before and after purchase…

And in order to do this, having a detailed understanding of what’s important to Gen Z and why is absolutely vital.

This unmissable guide explores key topics including:

• I don’t Google, I TikTok
• The return of long-form content
• The rise of the nano-influencer
• Welcome to ‘edu-tainment’
• Deals and discounts drive loyalty