Cyber Week AU 2020: Brand Playbook

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Cyber Week has gone global and Australia, too, has bought into the Black Friday hype. In 2019 brand’s reported stronger sales in the month of November than December, for the first time in history.

Cyber Week 2020 will look different, as we grapple with COVID-19 induced uncertainty. However, Gen Z shoppers are still looking to spend during the Cyber Week sales, and they’ll be more appreciative of discounts than ever before.

Our Brand Playbook will help you to optimise your campaign for success with student shoppers. It covers:

  • Cyber Week & COVID-19
  • Gen Z’s expectations
  • Student marketing checklist
  • Campaign success stories
  • Cyber Week opportunities

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