When it comes to student discounts, exclusivity is key. For this reason, stackable student discounts work really well – they give students that bit extra when it comes to saving on products, and they don’t feel excluded from any standard offers that you might be running.
This was certainly true of beauty giant Clinique, who ran a stackable discount in Australia. Ultimately, this really enticed students to pile their baskets high – driving up sales, revenue and codes issued.