UK Brand Partner Case Study: EE

As pioneers of the mobile space, EE are always ahead of the curve. Their approach to connecting with the youth market has been no different. With a tech partnership for Glastonbury 2019 lined up, they joined forces with Student Beans to encourage spending in new categories for the first time; broadband and mobile.

Drawing on our data insights to pinpoint exactly when students spend on tech and mobile, EE continually deliver successful student marketing campaigns spanning multiple platforms, including:

• Black Friday: 439% more orders MoM
• iPhone 11 release: 354% uplift in codes issued