In 2018, e.l.f Cosmetics was the talk of the beauty industry. Over the previous three years, they had doubled sales to $270 million, and the company had recently gone public. They had experienced unprecedented growth for an online cosmetics business, and they weren’t about to stop there.
Following their fast rise to the top of the beauty business, e.l.f faced a new challenge: How would they ensure that their fast growth rate continued and that customers would not defect to the increasing number of competitors who were now emulating their successful business model?
This case study shares the story of how e.l.f’s partnership with Student Beans introduced them to new customers in the US Gen Z demographic and asserted the brand as a student favourite.
Download it now to discover the secrets to running a successful student loyalty program in the health and beauty industry.