Get ready, get set, go: it’s officially Autumn, which means Black Friday and the long-awaited Cyber Weekend is just around the corner. We can practically smell the deals…
In 2023, Black Friday will take place on Friday the 24th November – and the Cyber Weekend follows straight after. Our 2023 survey revealed that 70% of Gen Z will be starting their festive shopping in October and November – so your campaign planning should be kicking off sharpish.
In this template, we’ll share top marketing tips for your brand to stand out from the crowd, drawing on insights and exclusive Student Beans data to help you drive loyalty with Gen Z.
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