Affiliate Performance Benchmarking Report | January 2021

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Each year, we generate millions of transactions for our brand partners across multiple verticals, through different affiliate networks. This gives us unique visibility of student shopping trends, which we compile into these monthly benchmark reports.

In this January report, you can expect to see Year on Year growth analysis and vertical performance. Some highlights include:

  • Home and Utilities the fastest growing vertical in January, up 370% YoY
  • Tech & Mobile continues to have the highest AOV amongst student purchases at £251.86
  • Yet Study and Stationary’s AOV has seen the strongest growth (+98%) in Jan 2021, compared with Jan 2020
  • Food and Drink tops the conversion rate charts (52%), and perhaps surprisingly, this vertical enjoys its highest CR’s on tablet devices (69.9%)

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