After a year like 2020, this year’s new and existing college students will be looking to you to make the 2021 Back to School season one to remember. It’s been a year like no other for college students. Any student who...
Right now, students across the country are preparing for two things: the cautious release of pent-up demand as lockdown eases, and the April loan drop. Brands – it’s time to take note. First of all – let’s...
COVID-19 has caused almost every delay imaginable – but it’s had the opposite effect on results day 2021. A-level students are set to receive their results early, at the start of July. Here’s what that means for...
Each year brings a whole new swathe of viral ad campaigns – but few have the pizzaz to resonate with the most cynical generation around. Gen Z has high standards – which makes the resounding success of these campaigns all the...
Friendsmas, gifting ethically and self-care are on the agenda for Gen Z this year, as they approach one of the most unusual festive periods they’ve ever experienced. Here’s how Gen Z will be celebrating in 2020. Gen Z...
Ahead of World Mental Health Day, brands will join the global pledge to support all of those living with mental ill-health. But in a year when bereavements are particularly high, are we missing the final hurdle – grief sensitive...
Last year, China’s celebration of self-love had more sales than Black Friday and Cyber Monday combined. Introducing Singles Day – the next big thing in global retail. What is Singles Day?...
As we count down to the biggest global shopping event of the year, Gen Z’s favourite brands are launching their Black Friday campaigns. We love to see how they tackle the challenge of catching the attention of an audience bombarded with...
Last year, Freshers was a memorable time for sports nutrition brand Bulk Powders. In our latest webinar, Student Beans sat down with Global Affiliate Manager, Ben Eversden, to find out exactly how Bulk Powders grew their revenue by 511%....
With just a month to go until students start heading to campus for the new school year, now is the time to make sure your Back to School marketing campaign is in order. If you’re looking to win over this year’s new and returning students...
LGBTQ+ rights are one of the issues young people feel most passionate about, and they are more likely to champion a brand that shares their beliefs. They not only prefer but expect to see brands supporting the LGBTQ+ community, from...
Whether you love it or loathe it, the day of PDA is fast approaching and many of our most loved brands are bursting at the seams to get noticed by their consumers. With 4 in 5 Brits* (79%) planning to celebrate Valentine’s Day this year,...