Campaigns Archives - Student Beans Business

Best Black Friday campaigns – 2020 edition

Brand Spotlight Sep 23rd, 2021

We’re taking a look back at some of the Black Friday campaigns that really smashed the ball out the park with their creativity ...

Campaign Radar Sep 7th, 2021

Here’s a breakdown of our top tips for marketing to Gen Z students for the fall shopping period. Hopefully, you’ve had a chance ...

Campaign Radar Jul 7th, 2021

With just one month to go until August, brands are getting ready for the next big retail event in the calendar – Afterpay ...

Campaign Radar Apr 8th, 2021

After a year like 2020, this year’s new and existing college students will be looking to you to make the 2021 Back to ...

Campaign Radar Mar 26th, 2021

Right now, students across the country are preparing for two things: the cautious release of pent-up demand as lockdown eases, and the April ...

Marketing to Students Feb 24th, 2021

As more Gen Z’s become financially independent, we take a look at how Australian students budget their spending, as well as what they ...

Gen Z Trends Feb 11th, 2021

Since it’s Valentine’s Day this weekend, now feels like the perfect time to shed some light on Gen Z’s dating habits and how ...

Marketing to Students Feb 4th, 2021

Check out our top tips for marketing to students as they prepare for the start of the next academic year, kicking off with ...

Marketing to Students Jan 26th, 2021

COVID-19 has caused almost every delay imaginable – but it’s had the opposite effect on results day 2021. A-level students are set to ...

Brand Spotlight Dec 22nd, 2020

Each year brings a whole new swathe of viral ad campaigns – but few have the pizzaz to resonate with the most cynical ...

Campaign Radar Nov 24th, 2020

As Gen Zs, today’s students are bucking trends left right and center – but is this still true when it comes to their ...

Campaign Radar Oct 14th, 2020

The spooky season is upon us. Find out what Gen Z will be up to on October 31, and make sure your Halloween ...