It’s LGBTQ+ History Month in the UK, and by looking at the past, we can see how patterns for the future are emerging. Here, we discuss how Gen Zs are challenging the legacy of Section 28. The younger members of...
Certain events in the student calendar are hard to ignore – think freshers, graduation and exam season. But there are others that bubble beneath the surface and pop up unexpectedly. One such event is the April Loan...
So far, the new year hasn’t exactly been an easy ride. As we kick off 2021 with a lot of 2020’s problems, here’s what Gen Z want to see from you – and what they’d rather you left out. Don’t be afraid to change...
It’s certainly no ordinary January – around the world, young people are still living with COVID-19 disruptions. That said, the new year does mean a new set of resolutions and habits. See how well you know Gen Z by identifying their...
As Gen Zs, today’s students are bucking trends left right and center – but is this still true when it comes to their dating lives? Ahead of Student Beans’ dating and relationships survey in the new year, put your knowledge to the...
It’s been a strange old year for the student population – and if their festive wishlists are anything to go by, they’re embracing the festive season as the perfect time to treat themselves. But what exactly are Gen Z students...
As the UK reaches the midpoint of our second lockdown, shoppers are really putting the “cyber” in Cyber Week in the build-up to the biggest shopping event of the year. Make sure you’ve pivoted your Black Friday marketing strategy so that...
Some Christmas ads are almost as old as Gen Z themselves – so it’s not surprising that they’re ingrained in students’ memories. Others have landed on the scene a bit more recently, with Gen Z in mind. Ahead of the festive marketing...
Black Friday is the shopping tradition that took the world by storm. There are now versions of the popular shopping event in the UK, Mexico, Russia and Pakistan, to name just a few – which means that your Black Friday strategy...
Students know full well that 2021 won’t mean the end of COVID-19. But like most of the world, they’re excited to put the past year behind them, tentatively stepping into a fresh start. Here’s an early glimpse of what they’re excited...
As the end of the year approaches, we’re all starting to feel a little bit festive… but the fact is, the festive season looks very different all around the world. As you get ready for a few months of engaging with Gen Z, do you know what...
The spooky season is upon us. Find out what Gen Z will be up to on October 31, and make sure your Halloween marketing is good to go. As kids, Gen Zs hit their local neighborhoods for trick-or-treating. They grew up...