Campaign Radar

Gen Z and dating: how much do you know?

As Gen Zs, today’s students are bucking trends left right and center – but is this still true when it comes to their dating lives? Ahead of Student Beans’ dating and relationships survey in the new year, put your knowledge to the...

Inside students’ festive wishlists for 2020

It’s been a strange old year for the student population – and if their festive wishlists are anything to go by, they’re embracing the festive season as the perfect time to treat themselves. But what exactly are Gen Z students...

Black Friday in lockdown: a guide

As the UK reaches the midpoint of our second lockdown, shoppers are really putting the “cyber” in Cyber Week in the build-up to the biggest shopping event of the year. Make sure you’ve pivoted your Black Friday marketing strategy so that...

Best Christmas ads: the Gen Z edition

Some Christmas ads are almost as old as Gen Z themselves – so it’s not surprising that they’re ingrained in students’ memories. Others have landed on the scene a bit more recently, with Gen Z in mind. Ahead of the festive marketing...

How Black Friday went global – and how to leverage it

Black Friday is the shopping tradition that took the world by storm. There are now versions of the popular shopping event in the UK, Mexico, Russia and Pakistan, to name just a few – which means that your Black Friday strategy...

A sneak peek at Gen Z’s new years’ resolutions

Students know full well that 2021 won’t mean the end of COVID-19. But like most of the world, they’re excited to put the past year behind them, tentatively stepping into a fresh start. Here’s an early glimpse of what they’re excited...

Pop Quiz: The festive season around the world

As the end of the year approaches, we’re all starting to feel a little bit festive… but the fact is, the festive season looks very different all around the world. As you get ready for a few months of engaging with Gen Z, do you know what...

What will Gen Z get up to this Halloween?

The spooky season is upon us. Find out what Gen Z will be up to on October 31, and make sure your Halloween marketing is good to go. As kids, Gen Zs hit their local neighborhoods for trick-or-treating. They grew up...

Get ready for: the festive marketing season

Friendsmas, gifting ethically and self-care are on the agenda for Gen Z this year, as they approach one of the most unusual festive periods they’ve ever experienced. Here’s how Gen Z will be celebrating in 2020. Gen Z...

On Your Radar: Singles Day

Last year, China’s celebration of self-love had more sales than Black Friday and Cyber Monday combined. Introducing Singles Day – the next big thing in global retail. What is Singles Day?...

Black Friday marketing strategy: Dos and don’ts for 2020

So, you’ve taken our Cyber Week quiz to find out what you know about the world’s biggest shopping event. You’ve familiarized yourself with how students browse deals. But just how ready are you to smash Black Friday sales in 2020? Follow...

COVID-19 college closures: how can brands support students?

Since students went back to school, COVID-19 cases have been on the rise – which means that colleges are rethinking the delivery of their programs. How can you help students to navigate this curveball? 2020’s Back...