Round Up | February’s Best Gen Z Marketing Campaigns
February might be the shortest month of the year – but don’t be fooled by its length! In fact, last month bought some ...
Category: Campaign Radar
Make sure you’re reaching Gen Z all year round with our campaign radar alerts as we bring you the latest campaign insights to shape your marketing calendar. We’ll cover the most important campaigns in student marketing, bringing you the latest insights and ideas to feed directly into your student marketing campaigns.
Round Up | February’s Best eCommerce Moments
February has already been and gone – but in a month that brought us Valentine’s Day, Pancake Day and the Super Bowl, it ...
Let’s Go Baby! 6 Super Bowl Campaigns That Stole The Hearts of Gen Z
Did you know that 113 million people watched last year’s super bowl? Super Bowl Sunday is one of the hottest days on the calendar, not just ...
Round Up | January’s Best Marketing Campaigns
New year, new campaigns! It might be February (where did the time go?!), but we’re officially settled into 2023, and it’s already time ...
Round-Up | January eCommerce Moments of the Month
Missed our series on eCommerce moments on the week? Fear not – we’re back! And instead of tackling a week, we’re looking at ...
Round Up | December’s Best Marketing Campaigns
It’s rainy, it’s cold, your bank account is depleted and your weekends are bare. Hello January. This month might be labelled as the ...
Student Beans x Weekday x Ratuken Win Two Awards For Best Social Commerce Campaign
Last month, we were delighted to learn the news that Student Beans won two awards from Performance Marketing World and Global Performance Marketing ...
Get ready for Black Friday 2022
Here, we highlight four themes that all brands need to be aware of ahead of Black Friday 2022 - especially when it comes ...
Five last-minute tips to supercharge your Black Friday marketing
As we hurtle towards Black Friday, make sure you’re ready with a holiday marketing plan that speaks to Gen Z.
How to market to Gen Z students this Black Friday
Here’s a breakdown of our top tips for marketing to Gen Z students for the fall shopping period. As we finalise plans for ...
Freshers 2022: the early trends to look out for
This summer, a whole new cohort of students will get their A-level results – and once again, the Freshers cycle will kick off ...
Top 3 ways to engage with Back to School shoppers
There are around 19.6 million college students in the US – which means a huge cohort of back-to-school shoppers move through ecommerce platforms ...