Category: Campaign Radar

Make sure you’re reaching Gen Z all year round with our campaign radar alerts. As we bring you the latest campaign insights to shape your marketing calendar. We’ll cover the most important campaigns in student marketing, bringing you the latest insights and ideas to feed directly into your student marketing campaigns. Here, you’ll find a crash course in seasonal marketing, taking you all the way through from the January sales to the Black Friday promotional period. But we’ve taken it a step further by explaining exactly how you can utilise these key seasonal events to reach the Gen Z market. Even if you already have marketing campaign ideas for the year ahead, how you engage with the student demographic is going to look very different from your engagement strategy for older generations. Learn how to plan a campaign for a digitally-native, ever-accountable Gen Z audience, and you’ll secure loyal consumers no matter what the season. Find the resources and insights you need to transform your content calendar into an engagement strategy that will reach the next generation of students. Learn how young people are using social media and strategise how you can leverage it for your next big campaign. Test your knowledge of the events that stand out to Gen Z by taking insights-led quizzes - and get ideas and inspiration from some of the best student marketing campaigns from previous years. Your journey to planning a student marketing campaign starts here - get ready to find out when and how to engage with Gen Z - no matter what time of year it is.

Gen Z and LGBTQ+: a new era for sexuality and gender?

It’s LGBTQ+ History Month in the UK, and by looking at the past, we can see how patterns for the future are emerging. Here, we discuss how Gen Zs are challenging the legacy of Section 28. The younger members of...

What’s the deal with April Loan Drop?

Certain events in the student calendar are hard to ignore – think freshers, graduation and exam season. But there are others that bubble beneath the surface and pop up unexpectedly. One such event is the April Loan...

New year messaging: the dos and don’ts for Gen Zs this January

So far, the new year hasn’t exactly been an easy ride. As we kick off 2021 with a lot of 2020’s problems, here’s what Gen Z want to see from you – and what they’d rather you left out. Don’t be afraid to change...

Quiz: What will define Gen Z during 2021?

It’s certainly no ordinary January – around the world, young people are still living with COVID-19 disruptions. That said, the new year does mean a new set of resolutions and habits. See how well you know Gen Z by identifying their...

Gen Z and dating: how much do you know?

As Gen Zs, today’s students are bucking trends left right and center – but is this still true when it comes to their dating lives? Ahead of Student Beans’ dating and relationships survey in the new year, put your knowledge to the...

Inside students’ festive wishlists for 2020

It’s been a strange old year for the student population – and if their festive wishlists are anything to go by, they’re embracing the festive season as the perfect time to treat themselves. But what exactly are Gen Z students...

Black Friday in lockdown: a guide

As the UK reaches the midpoint of our second lockdown, shoppers are really putting the “cyber” in Cyber Week in the build-up to the biggest shopping event of the year. Make sure you’ve pivoted your Black Friday marketing strategy so that...

Best Christmas ads: the Gen Z edition

Some Christmas ads are almost as old as Gen Z themselves – so it’s not surprising that they’re ingrained in students’ memories. Others have landed on the scene a bit more recently, with Gen Z in mind. Ahead of the festive marketing...

How Black Friday went global – and how to leverage it

Black Friday is the shopping tradition that took the world by storm. There are now versions of the popular shopping event in the UK, Mexico, Russia and Pakistan, to name just a few – which means that your Black Friday strategy...

A sneak peek at Gen Z’s new years’ resolutions

Students know full well that 2021 won’t mean the end of COVID-19. But like most of the world, they’re excited to put the past year behind them, tentatively stepping into a fresh start. Here’s an early glimpse of what they’re excited...

Pop Quiz: The festive season around the world

As the end of the year approaches, we’re all starting to feel a little bit festive… but the fact is, the festive season looks very different all around the world. As you get ready for a few months of engaging with Gen Z, do you know what...

What will Gen Z get up to this Halloween?

The spooky season is upon us. Find out what Gen Z will be up to on October 31, and make sure your Halloween marketing is good to go. As kids, Gen Zs hit their local neighborhoods for trick-or-treating. They grew up...