Freshers 2022: the early trends to look out for
This summer, a whole new cohort of students will get their A-level results – and once again, the Freshers cycle will kick off ...
Category: Campaign Radar
Make sure you’re reaching Gen Z all year round with our campaign radar alerts as we bring you the latest campaign insights to shape your marketing calendar. We’ll cover the most important campaigns in student marketing, bringing you the latest insights and ideas to feed directly into your student marketing campaigns.
Top 3 ways to engage with Back to School shoppers
There are around 19.6 million college students in the US – which means a huge cohort of back-to-school shoppers move through ecommerce platforms ...
The 3 things students want to see from brands this Back to School season
Tap into our student insights to see how college students typically prepare for the Back to School season and what they want to ...
What’s the deal with April Loan Drop?
Certain events in the student calendar are hard to ignore – think freshers, graduation and exam season. But there are others that bubble ...
Back to School: why your brand should be involved
It’s time to start thinking about the biggest event in the student calendar – Back to School. Here, we provide an overview of ...
Last-minute tips for smashing your Welcome Week campaign
Time is ticking – Welcome Week is almost here! Here are some last-minute tips that will help you boost your engagement with students ...
Gen Z and Valentine’s Day: a quick-step guide for marketers
The Beatles once said ‘All you need is love’. If your brand is looking to boost your engagement with Gen Z students this ...
THE ICONIC, Princess Polly, Bed Threads and more – Welcome Week campaign spotlight
With Welcome Week 2022 fast approaching, we’re shining a light on brands who smashed it out the park with their Welcome Week 2021 ...
Welcome Week 2022: what trends will feed into the university experience this year?
With the new academic year fast approaching, here’s a round-up of all of our top trend predictions that will be sweeping campuses in ...
Welcome Week 2022: what’s on a student’s shopping list?
Tap into our student insights to see what students will be buying for Welcome Week – and when. When will students be shopping ...
The Black Friday disillusion: despite spending more, Gen Zs want brands to go green
As Black Friday 2021 draws to a close, we take stock of how Gen Zs interacted with the biggest shopping event of the ...
Over half of students want advice from brands on what to buy this Welcome Week
Brands, Welcome Week 2022 is coming – and it’s an optimal chance for you to engage with 1.5 million students in Australia. Stay ...