The Djerf Effect, GRWM and Dadcore: The Social Media Trends Impacting Gen Z Spending
In 60 seconds… Gen Z are shaking up the world as we know it. Digitally native, purpose-driven and torchbearers of innovation, this cohort ...
Category: Campaign Radar
Make sure you’re reaching Gen Z all year round with our campaign radar alerts as we bring you the latest campaign insights to shape your marketing calendar. We’ll cover the most important campaigns in student marketing, bringing you the latest insights and ideas to feed directly into your student marketing campaigns.
How To Optimise Your Student Discount in Time for Black Friday
The countdown is officially on: we’re in the month of Black Friday and Cyber Monday. Gen Zers around the world will be pulling ...
Christmas, Cosiness, Comfort: Why Nostalgia is Fuelling Gen Z Events
In 60 seconds… Gen Z events, such as birthdays and Christmas, are being increasingly fuelled by nostalgia thanks to the chaos and intensity ...
How to Drive Repeat Purchases From Your Black Friday Success
In 60 seconds… ICYMI, we’re officially deep into November, and drawing closer to the biggest spending holiday of the year: Black Friday and ...
True or False? Unmasking Gen Z’s Attitudes To Black Friday & Cyber Monday
Black Friday and Cyber Monday is the biggest date in the spending calendar for Gen Z – in fact, a massive 75% shared ...
How To Go Viral This Black Friday With Gen Z
It’s official. TikTok is officially Gen Z’s number one social media platform. Yep – a massive 74% of this demographic are ramping up ...
7 Great Christmas Marketing Campaigns For Gen Z From 2022
Festive adverts, much like mince pies, cold weather and sugary-flavoured hot drinks, are an indisputable marker of the holiday season. We know there’s ...
8 Tips to Optimise Your B2C Email Marketing For Black Friday
We’ve said it before and we’ll say it again: Black Friday and Cyber Monday are among the biggest spending periods in the Gen ...
5 of the Best Black Friday Campaigns Ahead of BFCM 2023
By now, we all know how important the Black Friday and Cyber Monday period is to students. It’s the time of year they ...
From First Click to Conversion During Black Friday | Driving Student Sales For Affiliate and Performance Marketers
Black Friday. The day that students spend money, save money, treat themselves, and get ahead with their Christmas shopping. It’s one of the ...
Black Friday & Cyber Monday: What Does Gen Z Want From Brands?
Autumn has officially arrived, and we’re drawing closer and closer to the biggest retail event of the year: Black Friday and Cyber Monday. ...
How To Market To Gen Z Students This Black Friday
Here’s a breakdown of our top tips for marketing to Gen Z students for the fall shopping period. Cyber Weekend is one of ...
Drive your biggest growth yet this Festive Season
Access insight-packed infographics, reports, blogs and more to fuel your holiday campaigns