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Category: Campaign Radar

Make sure you’re reaching Gen Z all year round with our campaign radar alerts. As we bring you the latest campaign insights to shape your marketing calendar. We’ll cover the most important campaigns in student marketing, bringing you the latest insights and ideas to feed directly into your student marketing campaigns. Here, you’ll find a crash course in seasonal marketing, taking you all the way through from the January sales to the Black Friday promotional period. But we’ve taken it a step further by explaining exactly how you can utilise these key seasonal events to reach the Gen Z market. Even if you already have marketing campaign ideas for the year ahead, how you engage with the student demographic is going to look very different from your engagement strategy for older generations. Learn how to plan a campaign for a digitally-native, ever-accountable Gen Z audience, and you’ll secure loyal consumers no matter what the season. Find the resources and insights you need to transform your content calendar into an engagement strategy that will reach the next generation of students. Learn how young people are using social media and strategise how you can leverage it for your next big campaign. Test your knowledge of the events that stand out to Gen Z by taking insights-led quizzes - and get ideas and inspiration from some of the best student marketing campaigns from previous years. Your journey to planning a student marketing campaign starts here - get ready to find out when and how to engage with Gen Z - no matter what time of year it is.

Freshers 2021: what are students buying right now?

Freshers 2021 is a mere two months away. With the biggest event in the UK student calendar fast approaching, find out what Gen Z students will be picking up in this time period before university. When do students start...

Afterpay Day – are you ready for it?

With just one month to go until August, brands are getting ready for the next big retail event in the calendar – Afterpay Day. Here’s how you can win big with Gen Z students for this year’s flash sale. Afterpay...

A quick-fire guide to Back to School student spending

As summer vacation gets underway, students are getting ready to start their Back to School shopping. Explore how your brand can get in on the action with our top tips and insights.  During their college years, students...

The Freshers perspective: Joe, 23, Wrexham Glyndŵr University

This September, hundreds of thousands of first-year students will take their first steps into uni life via Freshers – a rite of passage. But with COVID-19 disrupting last years’ Freshers period, it’s likely that they’ll be joined...

Get ready for Click Frenzy Julove

Brands, get ready! Click Frenzy Julove is taking place from 13th July and it’s one for all sectors to get involved in. The event lasts for 53 hours – just enough time for you to make that crucial impression on student consumers....

Back to School: Gen Z takeover (part two)

Now you’ve heard from the soon-to-be class of 2021, it’s time to meet the class of 2020. Margaret is part of this unique student cohort – as she headed off to college in the midst of a global pandemic. Here, she reflects on what that was...

Back to School: Gen Z takeover (part one)

After dealing with significant COVID-19-related disruption during their studies last year, students are now looking forward to a Back to School season that will hopefully be more normal than the last. We spoke to future fashion...

Student Interview: find out what Marco looks for in a brand

Marco started his Marine Biology degree in 2020 – so naturally, the pandemic has been an unexpected feature throughout his first year of study. We spoke to him about key purchases, brand loyalties, and what he’s looking forward to...

A date for your diary: End of Financial Year sales

Brands, it’s time to start thinking about how you can win Gen Z this June during the End of Financial year sales. The 2021 End of Financial Year sales are fast approaching – and this annual shopping event is the...

Back to School 2021: what will the college experience look like?

Using our latest student insights, we uncover what the 2021 college experience will look like for new and existing students. Starting college is a huge moment for students. It’s a pivotal point in a young person’s...

Pop Quiz: join us in mapping out Gen Z spending this summer

April is a key month in the UK student calendar. Yes, Gen Z students are counting down the days until pubs and shops reopen – but another key date in their diaries is the April Loan Drop. This cash injection defines their spending...

Get ready for Back to School 2021

After a year like 2020, this year’s new and existing college students will be looking to you to make the 2021 Back to School season one to remember. It’s been a year like no other for college students. Any student who...

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