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Category: Campaign Radar

Make sure you’re reaching Gen Z all year round with our campaign radar alerts. As we bring you the latest campaign insights to shape your marketing calendar. We’ll cover the most important campaigns in student marketing, bringing you the latest insights and ideas to feed directly into your student marketing campaigns. Here, you’ll find a crash course in seasonal marketing, taking you all the way through from the January sales to the Black Friday promotional period. But we’ve taken it a step further by explaining exactly how you can utilise these key seasonal events to reach the Gen Z market. Even if you already have marketing campaign ideas for the year ahead, how you engage with the student demographic is going to look very different from your engagement strategy for older generations. Learn how to plan a campaign for a digitally-native, ever-accountable Gen Z audience, and you’ll secure loyal consumers no matter what the season. Find the resources and insights you need to transform your content calendar into an engagement strategy that will reach the next generation of students. Learn how young people are using social media and strategise how you can leverage it for your next big campaign. Test your knowledge of the events that stand out to Gen Z by taking insights-led quizzes - and get ideas and inspiration from some of the best student marketing campaigns from previous years. Your journey to planning a student marketing campaign starts here - get ready to find out when and how to engage with Gen Z - no matter what time of year it is.

Student Interview: find out what Marco looks for in a brand

Marco started his Marine Biology degree in 2020 – so naturally, the pandemic has been an unexpected feature throughout his first year of study. We spoke to him about key purchases, brand loyalties, and what he’s looking forward to...

A date for your diary: End of Financial Year sales

Brands, it’s time to start thinking about how you can win Gen Z this June during the End of Financial year sales. The 2021 End of Financial Year sales are fast approaching – and this annual shopping event is the...

Back to School 2021: what will the college experience look like?

Using our latest student insights, we uncover what the 2021 college experience will look like for new and existing students. Starting college is a huge moment for students. It’s a pivotal point in a young person’s...

Pop Quiz: join us in mapping out Gen Z spending this summer

April is a key month in the UK student calendar. Yes, Gen Z students are counting down the days until pubs and shops reopen – but another key date in their diaries is the April Loan Drop. This cash injection defines their spending...

Get ready for Back to School 2021

After a year like 2020, this year’s new and existing college students will be looking to you to make the 2021 Back to School season one to remember. It’s been a year like no other for college students. Any student who...

Event snapshot: Click Frenzy Mayhem

With Click Frenzy Mayhem just around the corner, find out how your brand can get involved and engage with Gen Z students ahead of the Winter vacation. Once students have browsed cheap staycations deals and holiday...

Summer spending: how to reach students after April loan drop

Right now, students across the country are preparing for two things: the cautious release of pent-up demand as lockdown eases, and the April loan drop. Brands – it’s time to take note.  First of all – let’s...

Click Frenzy Travel: a guide for brands

Click Frenzy Travel is a chance for brands to redefine how holidays work in the new normal – here’s everything you need to know about the upcoming event:  While we may not be able to venture out into the world...

Get ready for Vogue Online Shopping Night

Fashion, beauty, lifestyle and homewares brands, time to get ready – this one is for you. Next month sees the first instalment of Vogue Online Shopping Night – the ultimate shopping sales event for fashion...

Gen Z and LGBTQ+: a new era for sexuality and gender?

It’s LGBTQ+ History Month in the UK, and by looking at the past, we can see how patterns for the future are emerging. Here, we discuss how Gen Zs are challenging the legacy of Section 28. The younger members of...

What’s the deal with April Loan Drop?

Certain events in the student calendar are hard to ignore – think freshers, graduation and exam season. But there are others that bubble beneath the surface and pop up unexpectedly. One such event is the April Loan...

New year messaging: the dos and don’ts for Gen Zs this January

So far, the new year hasn’t exactly been an easy ride. As we kick off 2021 with a lot of 2020’s problems, here’s what Gen Z want to see from you – and what they’d rather you left out. Don’t be afraid to change...

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