Rising Inflation, Shrinking Budgets: How Brands Can Secure College Students’ Spending and Loyalty

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In this session, we cover 3 upcoming trends that you should be working on to help save college student’s wallets, whilst remaining top of their wish lists.

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Webinar Overview

The rising cost of living is yet another challenging global event that Gen Z are living through, impacting not only their health and wellbeing, but their spending habits too. The responsibility falls to us as brands, educational systems and youth marketers to do everything possible to understand the issues young people are facing and how we can support them.

In this session, we cover x3 upcoming trends that you should be working on to help save college student’s wallets, whilst remaining top of their wish lists. We’ll also be sharing a number of case studies of brands who are getting this right, and strategies you too can adopt.

Plus, Student Beans will be hosting a live Gen Z panel within this webinar! You can ask them all your burning questions and find out how rising inflation and the cost of living crisis is affecting them, and what they expect brands like yours to be doing during this time.


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Richard Jackson, Managing Director

Richard’s passion for youth culture and empowering young people has formed the foundations for his strategic vision at Voxburner, the insights agency of Student Beans. Richard has built out both the events (Youth Marketing Strategy) and insights arm of Voxburner, by aligning the brand with some of the most influential industry bodies around. Launched at the start of 2021, Voxburner+ was created to ensure the youth marketing community is kept abreast of youth culture today.

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Meghan Brown, Customer Success Team Lead, Student Beans

Meghan has a diverse background that spans marketing, sales and client management. She has been with Student Beans for over four years, and currently heads up the US Customer Success team. She has helped a varied portfolio of brands to develop marketing strategies to resonate with new and returning student shoppers, working in tandem with partners to get the very best out of our student verification technology. When offline, Meghan can be found playing board games, hiking, biking, and laughing with friends and family. 

Plus, we’re joined by a panel of Gen Zs, so you can hear directly from them!

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