Let’s Get Digital: Capturing Gen Z Spend 

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From short-form videos to interactive experiences, there’s a bounty of ways you can capture Gen Zs attention online. But what’s the best way of capturing their spending power? It’s time to find out.

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Webinar Overview

Gen Z live and breathe the digital world. From how they learn to how they shop, everything they do inspired by online content and communities. But in this oversaturated (and sometimes overwhelming!) world, how can your brand stand out and engage Gen Z? 

In this webinar, we’ll be joined by digital content studio Little Dot Studios as we take a deep dive into Gen Z’s online engagement and habits. With golden nuggets of research, a Gen Z and expert panel featuring YouTube UK, as well as actionable takeaways, you’ll soon be capturing the hearts and minds of this all important demographic. 

Here’s what to expect: 

🧠 Decoding the Gen Z mindset. Uncover the factors that influence their purchasing decisions and brand loyalty 

🛝The online Gen Z playground. How can marketers tailor content to fit each platform and what resonates the most with Gen Z? 

💡 Inspiring forward-thinking. Our experts share how you can drive impact campaigns 

🎄 When festive meets digital. Sharing how your brand can connect with Gen Z this festive season. 


izzy hall
Izzy Hall – Senior Content Executive at Student Beans

Izzy (she/her) predominantly works on creating content for reports, blogs, social media, and other platforms/channels in order to share the latest youth insights and trends, as well as shining a light on some of the best and most inspiring young people and brands out there.

Before joining the team at Student Beans, Izzy previously worked in Communications for Bettys & Taylors of Harrogate, where she worked on a number of environmental, social mobility and community projects.

Outside of work, Izzy reads a lot of fiction, listens to too much Kate Bush, and spends her money on pastries in Manchester.

James Loveridge – Director Of Entertainment at Little Dot Studios

James has worked in social video distribution in the Entertainment industry for over a decade, specialising in AVOD strategy on platforms like Youtube, Facebook, Instagram, Snapchat and TikTok for premium TV broadcasters and studios like NBCUniversal, Netflix, Amazon Prime, Sony Pictures TV, Discovery. In his current role at Little Dot Studios, he oversees the management of titles including Gordon Ramsay, The Graham Norton Show, The Office, Parks & Rec, The Jonathan Ross Show, Shark Tank and many, many more.

Additionally, after a rather enjoyable 10 year side hustle as a professional stand up comedian, James has expanded into helping some of the biggest names in UK comedy realise the potential of online video. These clients include Michael McIntyre, Jimmy Carr, Peter Kay, Micky Flanagan, Sarah Millican, Aisling Bea, James Acaster, Lee Evans and Jon Richardson, to name a few.

Neil Price – Head of TV and FIlm Content Partnerships, YouTube UK

Neil joined YouTube in 2012 while living in New York City. As of 2019, Neil is responsible for
TV & Film partnerships for YouTube in the UK managing the day to day relationships with the
UK’s largest broadcasters (BBC, ITV and Channel 4) and large global Production Companies
and Studios (NBC Universal, Paramount, Fremantle and Banijay). Previously he worked for
Focus Features in International Film Sales. A keen consumer of good food and even better
content from TV to Film to Podcasts.

Sandrah Nasimiyu, Gen Z Panellist

Sandrah recently graduated from the University of Iowa, receiving a B.S. in Global Health with interest in marketing and art. During her first year in college, she took her long-standing passion for art and fashion and co-founded with her mother, Josinas Handmade. A brand that connects U.S. markets with independent artisans from their home country Kenya and across east Africa. As a new grad finding her footing, Sandrah started her career as an Account Executive at Yelp and is now employed as a Social Strategist for a non-profit organisation.

Drive your biggest growth yet this Festive Season

Access insight-packed infographics, reports, blogs and more to fuel your holiday campaigns