Gen Z Unleashed: Navigating Black Friday & Cyber Monday

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It’s almost here, the biggest retail event of the year: Black Friday and Cyber Monday. 75% of Gen Z say they will be making a purchase this BFCM. Wondering how you can ensure your brand is one of them? Well who better to tell you than Gen Z themselves…

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Webinar Overview

BFCM is one of the most important times of the year for brands and retailers. It gives brands the chance to acquire the loyalty of consumers through the one thing they’re always searching for: value.

Brands drop exclusive discounts and offers and create a sense of urgency around this once-a-year event. But if almost every retailer is taking part, what are the key tips to make your brand stands out?

We’re gathering a panel of outspoken Gen Zs on this webinar to answer all your questions ahead of the busy Black Friday and Cyber Monday season. This, coupled with golden nuggets from our own unique research – you’ll be ready to rock before you can say ‘add to cart’.

Here’s what you can expect:

🛍️ Discover the sectors Gen Z are looking to buy from this year.

🛒 Wondering where Gen Z prefer to shop? Hint: IRL experiences aren’t dead…

💸 Find out how you can support Gen Z students this BFCM during a cost of living crisis.

💯 What are the discounts and offers that will reallyyyy convince Gen Z to hit ‘purchase’.

📅 How you can use Black Friday to look towards the future for loyal Gen Zs… All. Year. Round.


alexandra haider
Alexandra Haider, Content Executive, Student Beans

Alexandra is a content writer for Student Beans. After embarking on a solo gap year at 18, she obtained an MA in Philosophy and Politics from Edinburgh University. Alexandra spent her undergraduate years immersed in the world of media, hosting a radio show for two years (and believes this is a fair justification to control the aux at all times…). With a background in content marketing from both agency and in-house roles, Alexandra brings her expertise to the ever-evolving world of Gen Z, delivering guides, reports and blogs for Student Beans. She credits her passion for storytelling to a lot of early exposure to Jacqueline Wilson, and has been known to read a book in a day.

Gen Z Panellists

We will be bringing a panel of real Gen Z voices to you during this session so you can get your thinking cap on to ask them your burning questions live during the event. Our panelists from left to right: Beth, Dylan, and Rawan.

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