Today’s students are digital natives. Their user journeys are not limited to a single touchpoint – they’re better than anyone else at switching between platforms as they shop, both online and offline.
Retail app usage is up – and it’s growing fastest among Gen Z consumers.
of UK users use apps when shopping online.
Shopping and finance apps saw a
year-on-year jump in usage among Gen Z.
Students like using apps because:
say they are quicker to use.
say the user experience is better.
Student Beans App-Connect is your key to keeping up with them.
App Connect is a conversion optimisation tool for your brand’s app. Available In-App and In- Store, it has all of the speedy verification capabilities of our web version of Connect – but we’ve brought it to your app.
“Our student program has shown us just how much students love KFC. Now we can measure, track and grow our student sales.”
– Marketing Manager, KFC
Benefits of App Connect verification
- Seamless student discount redemption for your in-app customers which can be redeemed either in your app, in-store or both.
- Provides secure instant student verification for your app users.
- Creates a better purchase journey, minimising the risk of customers dropping off without completing their purchase.
- Positive brand recognition amongst Gen Z enables you to build brand loyalty with one of your key target audiences.
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