Using our latest student insights, we uncover what the 2021 college experience will look like for new and existing students. Starting college is a huge moment for students. It’s a pivotal point in a young person’s...

After a year like 2020, this year’s new and existing college students will be looking to you to make the 2021 Back to School season one to remember. It’s been a year like no other for college students. Any student who...

As vaccines roll out across the nation and college campuses start preparing for a more normal semester this fall, it’s time to start thinking about your post-pandemic marketing strategy. Here are just three ways brands can boost their...

Since students went back to school, COVID-19 cases have been on the rise – which means that colleges are rethinking the delivery of their programs. How can you help students to navigate this curveball? 2020’s Back...

When shopping for college, the student tribe will have very different purchasing intent based on whether they’re moving out of state or not. So, what makes this group tick – and how can you market to them?  How...

With just a month to go until students start heading to campus for the new school year, now is the time to make sure your Back to School marketing campaign is in order. If you’re looking to win over this year’s new and returning students...

As the new academic year approaches, students across the US are composing their shopping lists. For those starting college this year, there are many first time purchases they’ll need to make, across a variety of brand categories....

The coronavirus pandemic has disrupted the lives of students across the US. A survey of Student Beans users found that 94% of them had moved to online classes, and 96% of those who were staying in student accommodation had moved to their...