Category: Gen Z Trends

The digitally-native, financially-savvy students of today look nothing like their predecessors. Get ready to meet Generation Z as we unveil the Gen Z trends you need to know about. The Gen Z age range encompasses everyone born in 1995 right up until 2010 - which means that students and even recent graduates make up the older members of Gen Z. This demographic in particular is crucial to your brand’s marketing strategy - they’ve just inherited their purchasing power and are primed to start building up brand loyalty that will last a lifetime. The generation after millennials, Gen Z has grown up watching the turbulent financial situation of their predecessors - and they want to change that for themselves. Gen Z humour is also notoriously weird, with offbeat and chaotic content appealing most strongly to them. You’ll notice that the core values held by this young student demographic are more focused on ethics and tolerance than previous generations - and this impacts everything they do, from what they buy to how they communicate online. And they do that a lot - Gen Z are digital natives, so social media is their second home and they’ve helped to shape their own online culture from an early age. But that barely scratches the surface of what it means to be part of Gen Z. From Gen Z language to politics, from relationships to college trends, we’ll be sorting the Gen Z stereotypes from the reality to help you reach this key marketing tribe. Here, we’ll bring you regular updates on Gen Z trends as and when they happen, so you can build your student marketing strategy with them in mind.

Digital natives: how Gen Zs navigate the digital landscape

Did you know, most Gen Zs have never known a world without the internet? We uncover how much of this young demographics’ life is influenced by the digital world, and what this means for your marketing strategy. You...

Gen Z and International Women’s Day – a deep dive

International Women’s Day is happening next month. This year, meet a demographic that’s right at the heart of breaking down gender binaries and stereotypes – Gen Z.   Marked annually on 8 March, International...

Is chivalry dead? Get to grips with Gen Z dating trends

Since it’s Valentine’s Day this weekend, now feels like the perfect time to shed some light on Gen Z’s dating habits and how this young demographic is defining the world of love and relationships. It’s been a difficult...

Social media for students and academic success

“How’s lockdown?” – Some insights from our check-in with UK students

There’s no question that lockdown is taking its toll on all demographics. But how are students coping? We checked in to find out what’s getting them through, and what they’re looking forward to post-lockdown....

Black History Month: a time to reflect and look ahead to positive change

As the beginning of Black History Month gets underway in the US, we explore how Gen Z’s activism is influencing positive change and paving the way for an anti-racist future. Black History Month has been commemorated...

Greek life: a tradition with strong roots in today’s campus culture

Greek life has been an important part of US campus culture since the 1800s. Find out how Gen Zs are defining this tradition and how you, as a brand, can get involved. Greek life: a brief history...

Generation Covid: how the pandemic is shaping Gen Z’s attitudes towards health

Reputable for being the most diverse generation to date, could Gen Z be the most health conscious, too? We explore how the Coronavirus is influencing Gen Z’s attitudes towards their health. More of today’s young...

The Gen Z gamers have arrived – and they’re busting stereotypes

We know that Gen Zs are drawn to gamification – but how do they feel about actual gaming? Our newly-launched Youth Brand Affinity Tracker has some of the answers. Take a quick look at the home entertainment...

The truth behind Gen Z’s ever-present nostalgia

From Y2K fashion and 90s bangers to longing for a time before they were even alive, Gen Zs are no strangers to nostalgia. But just how deep does their obsession go? Back towards the end of 2020, a TikTok trend...

Friends over followers: the rising Gen Z trend of micro-influencers

There’s no doubt about it: influencing is ubiquitous across pretty much every social media platform you can name. But in a world where Gen Z values trust and authenticity, micro-influencers are held in unusually high...

UK lockdown tier system: what do students think?

Last week, the UK lockdown came to an end – now, students across the country find themselves with varying restrictions depending on where they live. What do students think of the new tier system – and how might it affect them...

How Gen Z voters shaped the US election

With a record turnout spanning every state, Gen Z came out in force to shape their future in the US election last week. We check in on the issues that got them voting – and their methods of spreading the word. The...