With so many social media sites circulating the internet, it can be difficult to keep up with how digitally-native Gen Zs navigate their way around each platform. Here’s a rundown of what’s hot on social, according to your next...
With New York announcing the end to COVID restrictions earlier this month, we explore how students across the US are releasing their post-COVID pent-up demand – and how your brand can tap into the excitement....
The oldest members of Gen Z are entering the workforce – and in the UK, that means they’ll be contending with the gender pay gap for the first time. Could they be the generation to close it? Gender pay gap: the...
TikTok has risen to prominence since the start of the pandemic. One year on, and the popularity of this platform among the next generation of consumers continues to grow. Brands, meet generation TikTok. TikTok joined...
The release of pent-up demand is in full swing across the US and the UK. And while Zoom quizzes may be a relic of the past, there are a few larger virtual events that Gen Zs intend to take into their futures Having...
You’ve heard of Millenials and Gen Z – but how did we get from the first to the second? Those who were born on the cusp of both generations know all too well. Get ready to meet Zillennials. Let’s face it –...
The student debt crisis is a growing problem and a big concern for today’s college students. Here, we cover the key things your brand needs to know, and the next steps you can implement to ensure you reign supreme with Gen Z consumers...
Brands, here’s your guide to Australian Gen Z students – to help you understand and successfully engage with your next generation of consumers this academic year and beyond. Generation Z refers to the demographic...
Influencers started with millennials, but now a new group are entering the arena and they’re changing up the narrative. Without further ado, meet the next generation of influencers – Gen Z. The term ‘influencer’...
There’s a new social media app in town. Learn more about this invite-only, audio-first app that puts real time interaction at its heart. What is it? In short, Clubhouse is a platform for live...
The 16-24-year-old Gen Z demographic is loaded with potential. They’re diverse, digitally connected, financially savvy – they’re your next generation of consumers. Right now, Gen Zs are in the midst of developing...
Did you know, most Gen Zs have never known a world without the internet? We uncover how much of this young demographics’ life is influenced by the digital world, and what this means for your marketing strategy. You...