Trend alert: the youth debt crisis
Amid the current cost of living crisis, there’s more worrying news about the state of Gen Z’s finances, as some shocking stats are ...
Category: Gen Z Trends
The digitally-native, financially-savvy students of today look nothing like their predecessors. Get ready to meet Generation Z as we unveil the Gen Z trends you need to know about.
Three fashion trends that Gen Z just aren’t buying anymore
From microtrends to gender-conforming clothing, find out what Gen Zs are leaving behind as we move into the summer months. Influencer-sanctioned outfits There ...
Gen Z’s 2022 travel plans explained
It’s the industry that arguably took the biggest hit as a result of COVID-19. Two years on, Gen Z students are finally able ...
The top 3 trends that will define summer 2022 for Gen Z
If there’s one thing Gen Z students are excited for this year, it’s summer. The last two years haven’t quite gone to plan, ...
Gen Z and International Women’s Day – a deep dive
Gen Zs are right at the heart of breaking down gender binaries and stereotypes – which is why this International Women’s Day, we ...
How are Gen Z redefining festival culture?
After two years of major uncertainty, festival season is coming back in full force. But how are Gen Zs feeling about it? And ...
“I’ll definitely be buying bathing suits, sunglasses, and beachwear” – Spring break according to Gen Z college students
We caught up with three college students to find out how they’ll be spending spring break 2022 – and what they hope to ...
All the ways HBO’s Euphoria is influencing Gen Z shopping
The teen high school drama has become synonymous with the Gen Z aesthetic - but it’s gone beyond just representing Gen Z. We ...
Gen Z in 2022: four key predictions
From cancel culture to consumer-controlled trends, find out exactly what Gen Zs’ world will look like over the next twelve months.
The Gen Z foodies: will TikTok’s new food service satisfy their taste buds?
TikTok has announced a new partnership with Virtual Dining Concepts which will see the brand delivering some of it’s most viral food trends ...
Does a new year mean new habits for Gen Z?
In short, yes! And we’ve got all the insights to help you navigate how Gen Zs will be thinking and feeling by the ...
The biggest Gen Z fashion icons of 2021
This week, we’re focusing in on Gen Z role models who are redefining fashion from the ground up. Catch up on part 3 ...