Authenticity and Gen Z: beyond the buzzword
This quarter, Student Beans is moving beyond the buzzword to decipher what exactly it means to be authentic in Gen Zs’ world.
Category: Gen Z Trends
The digitally-native, financially-savvy students of today look nothing like their predecessors. Get ready to meet Generation Z as we unveil the Gen Z trends you need to know about.
Making modern history – the Gen Z role models leading the way
In light of Black History Month here in the UK, we’re taking a look at some of the Gen Z role models in ...
This is Halloween (according to Gen Z)
They might be considered too old for trick-or-treating, but Gen Z students are big fans of the spooky season. Here’s what they’ll be ...
Instagram vs reality: 40% of teens say platform makes them feel “unattractive”
A recent Wall Street Journal report revealed the widespread and damaging effects that Instagram is having on Gen Zs in the US and ...
“I’m very loyal to the brands I shop with” – Gen Z spending habits (part 2)
Following our latest Gen Z webinar, we explore what college students are buying this semester, plus shopping trends and more. Earlier this month, ...
“I budget myself based on what I earn” – Gen Z spending habits (part 1)
Following our latest Gen Z webinar, we explore how college students like to spend their dollars during key events like Back to School ...
How do college students really feel about the Covid-19 vaccine?
We explore the reasons for vaccine hesitancy among young Americans, and why brands with a large Gen Z following can help. Vaccine hesitation ...
The truth about UK Gen Zs’ vaccine hesitation
The COVID-19 vaccination is available to the older members of Gen Z. But are they going for it? We asked our users.
Is Love Island cool or cringe? Gen Zs’ hot take on summer entertainment
Love Island has dominated the past few summers of British TV. But is 2021’s season the beginning of the end? We asked the ...
“We’re all human” – Gen Z and mental health
In light of recent reports surrounding Simone Biles’ withdrawal from the women’s all-around gymnastics final at the Tokyo Olympics, we’re shining a light ...
“Snapchat is my biggest form of communication” – Social media trends according to Gen Z
With so many social media sites circulating the internet, it can be difficult to keep up with how digitally-native Gen Zs navigate their ...
Three trends that will define Gen Zs’ post-pandemic spending
With New York announcing the end to COVID restrictions earlier this month, we explore how students across the US are releasing their post-COVID ...