Gen Z Trends

How Gen Z voters shaped the US election

With a record turnout spanning every state, Gen Z came out in force to shape their future in the US election last week. We check in on the issues that got them voting – and their methods of spreading the word. The...

Black History Month: how Gen Z is shaping BLM

With the Black Lives Matter movement rising to prominence in 2020, this Black History Month in the UK is both a time to reflect – but also to look to a future of action and positive change. If the virtual actions and physical...

Pop quiz: Gen Z vs Millennials

They’re two demographics that are often merged together – but they’re actually very different. When it comes to market segmentation, how well do you know the difference between Gen Z and Millennials? START...

10 useful facts about UK students

Here at Student Beans, we pride ourselves on knowing all about our student users, including the latest stats on studying and student life. If you want to get a better understanding of this valuable young audience, read on to find out...

Gen Z influencers: a lesson in keeping it real

Back in 2018, an influencer marketing campaign by Listerine temporarily broke the Internet. The images featured a series of content creators surrounded by balloons, strawberries, “pancakes” (later debunked as a stack of tortillas) and...

How is COVID-19 affecting universities this term?

With social meetups in the UK now limited by law to six people or fewer, how will the overall university experience adapt to fit with the new guidelines?  For students, preparing to head off to university is usually a...

What can we learn from students’ most-requested discounts?

Understanding what students want is a two-way conversation – and at Student Beans, we’re very open to suggestions from our student user base. We’ve learnt a lot from looking at what discounts they have requested over the past six...

Black Lives Matter: four messages from Gen Z to brands

The Black Lives Matter (BLM) movement continues to gain traction around the world – and young activists are among those spearheading the campaign for justice. Speaking at the Youth Marketing Strategy (YMS) Online last month, here’s...

How students are leading change through the Black Lives Matter movement

The Black Lives Matter protests taking place around the globe, following the death of George Floyd last month, have attracted a huge number of young people, including students. This digital native demographic has also used their go-to...

How students are celebrating graduation in lockdown

For students graduating high school or college this year, some of the most important rites of passage will sadly be missed. However, while they can’t happen in the traditional way, that doesn’t mean they can’t be transformed for the...

How UK student life has been transformed by the COVID-19 pandemic

One of our key values here at Student Beans is to listen to the needs of our vast community of student users, and this has become more important than ever during the current global crisis, the coronavirus pandemic. Each month we survey...

The top 5 things students can’t wait to do after lockdown

The coronavirus pandemic has resulted in young people not being able to participate in many of their favourite activities. As restrictions start to be lifted, attention is turning to the post-lockdown future. Our latest survey of Student...