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Category: Gen Z Trends

The digitally-native, financially-savvy students of today look nothing like their predecessors. Get ready to meet Generation Z as we unveil the Gen Z trends you need to know about. The Gen Z age range encompasses everyone born in 1995 right up until 2010 - which means that students and even recent graduates make up the older members of Gen Z. This demographic in particular is crucial to your brand’s marketing strategy - they’ve just inherited their purchasing power and are primed to start building up brand loyalty that will last a lifetime. The generation after millennials, Gen Z has grown up watching the turbulent financial situation of their predecessors - and they want to change that for themselves. Gen Z humour is also notoriously weird, with offbeat and chaotic content appealing most strongly to them. You’ll notice that the core values held by this young student demographic are more focused on ethics and tolerance than previous generations - and this impacts everything they do, from what they buy to how they communicate online. And they do that a lot - Gen Z are digital natives, so social media is their second home and they’ve helped to shape their own online culture from an early age. But that barely scratches the surface of what it means to be part of Gen Z. From Gen Z language to politics, from relationships to college trends, we’ll be sorting the Gen Z stereotypes from the reality to help you reach this key marketing tribe. Here, we’ll bring you regular updates on Gen Z trends as and when they happen, so you can build your student marketing strategy with them in mind.

Know your audience: a guide to Australian Gen Zs

Brands, here’s your guide to Australian Gen Z students – to help you understand and successfully engage with your next generation of consumers this academic year and beyond. Generation Z refers to the demographic...

How Gen Z are changing the influencer landscape

Influencers started with millennials, but now a new group are entering the arena and they’re changing up the narrative. Without further ado, meet the next generation of influencers – Gen Z. The term ‘influencer’...

What is Clubhouse? A three-minute guide for Gen Z brands

There’s a new social media app in town. Learn more about this invite-only, audio-first app that puts real time interaction at its heart. What is it? In short, Clubhouse is a platform for live...

We empower our global network of Gen Z students to thrive – and so can you

The 16-24-year-old Gen Z demographic is loaded with potential. They’re diverse, digitally connected, financially savvy – they’re your next generation of consumers. Right now, Gen Zs are in the midst of developing...

Digital natives: how Gen Zs navigate the digital landscape

Did you know, most Gen Zs have never known a world without the internet? We uncover how much of this young demographics’ life is influenced by the digital world, and what this means for your marketing strategy. You...

Gen Z and International Women’s Day – a deep dive

International Women’s Day is happening this month. This year, meet a demographic that’s right at the heart of breaking down gender binaries and stereotypes – Gen Z.   Marked annually on 8 March, International...

Is chivalry dead? Get to grips with Gen Z dating trends

Since it’s Valentine’s Day this weekend, now feels like the perfect time to shed some light on Gen Z’s dating habits and how this young demographic is defining the world of love and relationships. It’s been a difficult...

Social media for students and academic success

“How’s lockdown?” – Some insights from our check-in with UK students

There’s no question that lockdown is taking its toll on all demographics. But how are students coping? We checked in to find out what’s getting them through, and what they’re looking forward to post-lockdown....

Black History Month: a time to reflect and look ahead to positive change

As the beginning of Black History Month gets underway in the US, we explore how Gen Z’s activism is influencing positive change and paving the way for an anti-racist future. Black History Month has been commemorated...

Greek life: a tradition with strong roots in today’s campus culture

Greek life has been an important part of US campus culture since the 1800s. Find out how Gen Zs are defining this tradition and how you, as a brand, can get involved. Greek life: a brief history...

Generation Covid: how the pandemic is shaping Gen Z’s attitudes towards health

Reputable for being the most diverse generation to date, could Gen Z be the most health conscious, too? We explore how the Coronavirus is influencing Gen Z’s attitudes towards their health. More of today’s young...

The Gen Z gamers have arrived – and they’re busting stereotypes

We know that Gen Zs are drawn to gamification – but how do they feel about actual gaming? Our newly-launched Youth Brand Affinity Tracker has some of the answers. Take a quick look at the home entertainment...

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