Call our Gen Z student marketing experts for a demo today +44 20 7864 2675 (10am-4pm GMT)

Category: Gen Z Trends

The digitally-native, financially-savvy students of today look nothing like their predecessors. Get ready to meet Generation Z as we unveil the Gen Z trends you need to know about. The Gen Z age range encompasses everyone born in 1995 right up until 2010 - which means that students and even recent graduates make up the older members of Gen Z. This demographic in particular is crucial to your brand’s marketing strategy - they’ve just inherited their purchasing power and are primed to start building up brand loyalty that will last a lifetime. The generation after millennials, Gen Z has grown up watching the turbulent financial situation of their predecessors - and they want to change that for themselves. Gen Z humour is also notoriously weird, with offbeat and chaotic content appealing most strongly to them. You’ll notice that the core values held by this young student demographic are more focused on ethics and tolerance than previous generations - and this impacts everything they do, from what they buy to how they communicate online. And they do that a lot - Gen Z are digital natives, so social media is their second home and they’ve helped to shape their own online culture from an early age. But that barely scratches the surface of what it means to be part of Gen Z. From Gen Z language to politics, from relationships to college trends, we’ll be sorting the Gen Z stereotypes from the reality to help you reach this key marketing tribe. Here, we’ll bring you regular updates on Gen Z trends as and when they happen, so you can build your student marketing strategy with them in mind.

“Snapchat is my biggest form of communication” – Social media trends according to Gen Z

With so many social media sites circulating the internet, it can be difficult to keep up with how digitally-native Gen Zs navigate their way around each platform. Here’s a rundown of what’s hot on social, according to your next...

Three trends that will define Gen Zs’ post-pandemic spending

With New York announcing the end to COVID restrictions earlier this month, we explore how students across the US are releasing their post-COVID pent-up demand – and how your brand can tap into the excitement....

Gen Z and the gender pay gap

The oldest members of Gen Z are entering the workforce – and in the UK, that means they’ll be contending with the gender pay gap for the first time. Could they be the generation to close it? Gender pay gap: the...

TikTok – the ultimate online community for Gen Z

TikTok has risen to prominence since the start of the pandemic. One year on, and the popularity of this platform among the next generation of consumers continues to grow. Brands, meet generation TikTok. TikTok joined...

From Glasto to Freshers – the virtual events rocking Gen Zs’ world

The release of pent-up demand is in full swing across the US and the UK. And while Zoom quizzes may be a relic of the past, there are a few larger virtual events that Gen Zs intend to take into their futures Having...

What in the Zillenial? A crash course in being born on the cusp

You’ve heard of Millenials and Gen Z – but how did we get from the first to the second? Those who were born on the cusp of both generations know all too well. Get ready to meet Zillennials.  Let’s face it –...

Class in session: Gen Z and the student debt crisis

The student debt crisis is a growing problem and a big concern for today’s college students. Here, we cover the key things your brand needs to know, and the next steps you can implement to ensure you reign supreme with Gen Z consumers...

Know your audience: a guide to Australian Gen Zs

Brands, here’s your guide to Australian Gen Z students – to help you understand and successfully engage with your next generation of consumers this academic year and beyond. Generation Z refers to the demographic...

How Gen Z are changing the influencer landscape

Influencers started with millennials, but now a new group are entering the arena and they’re changing up the narrative. Without further ado, meet the next generation of influencers – Gen Z. The term ‘influencer’...

What is Clubhouse? A three-minute guide for Gen Z brands

There’s a new social media app in town. Learn more about this invite-only, audio-first app that puts real time interaction at its heart. What is it? In short, Clubhouse is a platform for live...

We empower our global network of Gen Z students to thrive – and so can you

The 16-24-year-old Gen Z demographic is loaded with potential. They’re diverse, digitally connected, financially savvy – they’re your next generation of consumers. Right now, Gen Zs are in the midst of developing...

Digital natives: how Gen Zs navigate the digital landscape

Did you know, most Gen Zs have never known a world without the internet? We uncover how much of this young demographics’ life is influenced by the digital world, and what this means for your marketing strategy. You...

Engage with tomorrow's consumers today. See results via our ROI Calculator.