Did you know, most Gen Zs have never known a world without the internet? We uncover how much of this young demographics’ life is influenced by the digital world, and what this means for your marketing strategy. You...
International Women’s Day is happening next month. This year, meet a demographic that’s right at the heart of breaking down gender binaries and stereotypes – Gen Z. Marked annually on 8 March, International...
Since it’s Valentine’s Day this weekend, now feels like the perfect time to shed some light on Gen Z’s dating habits and how this young demographic is defining the world of love and relationships. It’s been a difficult...
There’s no question that lockdown is taking its toll on all demographics. But how are students coping? We checked in to find out what’s getting them through, and what they’re looking forward to post-lockdown....
As the beginning of Black History Month gets underway in the US, we explore how Gen Z’s activism is influencing positive change and paving the way for an anti-racist future. Black History Month has been commemorated...
Greek life has been an important part of US campus culture since the 1800s. Find out how Gen Zs are defining this tradition and how you, as a brand, can get involved. Greek life: a brief history...
Reputable for being the most diverse generation to date, could Gen Z be the most health conscious, too? We explore how the Coronavirus is influencing Gen Z’s attitudes towards their health. More of today’s young...
We know that Gen Zs are drawn to gamification – but how do they feel about actual gaming? Our newly-launched Youth Brand Affinity Tracker has some of the answers. Take a quick look at the home entertainment...
From Y2K fashion and 90s bangers to longing for a time before they were even alive, Gen Zs are no strangers to nostalgia. But just how deep does their obsession go? Back towards the end of 2020, a TikTok trend...
There’s no doubt about it: influencing is ubiquitous across pretty much every social media platform you can name. But in a world where Gen Z values trust and authenticity, micro-influencers are held in unusually high...
Last week, the UK lockdown came to an end – now, students across the country find themselves with varying restrictions depending on where they live. What do students think of the new tier system – and how might it affect them...
With a record turnout spanning every state, Gen Z came out in force to shape their future in the US election last week. We check in on the issues that got them voting – and their methods of spreading the word. The...