Category: Gen Z Trends
The digitally-native, financially-savvy students of today look nothing like their predecessors. Get ready to meet Generation Z as we unveil the Gen Z trends you need to know about.
The Gen Z age range encompasses everyone born in 1995 right up until 2010 - which means that students and even recent graduates make up the older members of Gen Z. This demographic in particular is crucial to your brand’s marketing strategy - they’ve just inherited their purchasing power and are primed to start building up brand loyalty that will last a lifetime.
The generation after millennials, Gen Z has grown up watching the turbulent financial situation of their predecessors - and they want to change that for themselves. Gen Z humour is also notoriously weird, with offbeat and chaotic content appealing most strongly to them.
You’ll notice that the core values held by this young student demographic are more focused on ethics and tolerance than previous generations - and this impacts everything they do, from what they buy to how they communicate online. And they do that a lot - Gen Z are digital natives, so social media is their second home and they’ve helped to shape their own online culture from an early age.
But that barely scratches the surface of what it means to be part of Gen Z. From Gen Z language to politics, from relationships to college trends, we’ll be sorting the Gen Z stereotypes from the reality to help you reach this key marketing tribe. Here, we’ll bring you regular updates on Gen Z trends as and when they happen, so you can build your student marketing strategy with them in mind.