The top 11 Gen Z campaigns have landed

Did your brand make the cut?

Throughout 2020/21, marketing had to change. These were the brands that moved ahead of the curve, guaranteeing themselves a spot in Gen Zs’ hearts and shopping baskets.

Jugganauts like Gymshark and McDonalds sit alongside small disruptors such as Ohne and Starface World. Determined by real Gen Zs, these brands told stories that young consumers won’t forget anytime soon.

Now it’s time for you to take inspo.

In the guide: 

  • 11 top campaigns selected by Gen Z across four categories: authenticity, digital natives, globally minded and lifelong loyalty. 
  • Qualitative and quantitative insights from real Gen Z students to shape your own strategy. 
  • Key takeaways for each campaign to bring you one step closer to your Gen Z consumer base.

Get your hands on the guide

You’re only a couple of clicks away from revealing Gen Z’s favorite campaigns.

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