5 things to think about before you offer a student discount

So you’ve read our 7 reasons to offer a student discount, and now you can’t wait to get your special offers live. But first, there are some important things to consider before launching your new marketing promotion. Here, we...

7 reasons your brand should offer a student discount

Promotions are a strong feature in the traditional marketing mix, however, discounting for students specifically is sometimes overlooked. If your brand is marketing to University students, you should seriously consider offering a student...

Freshers 2020: what are students expecting to see from brands?

Navigating Freshers and COVID-19 at the same time comes with its own unique set of challenges. But with or without lockdown students have certain expectations from brands at this time. As Freshers 2020 draws nearer, now is the perfect...

How to create a successful Back to School marketing campaign

With just a month to go until students start heading to campus for the new school year, now is the time to make sure your Back to School marketing campaign is in order. If you’re looking to win over this year’s new and returning students...

What we’ve learned from 15 years of marketing to students

This summer marks 15 years since Student Beans’ founders James and Michael Eder, two recent graduates, came up with an excellent idea of launching a brand new student discount service for the digital age, revolutionising the concept of...

New brands on Student Beans: Virgin Atlantic, Dunkin’ Donuts, Princess Polly and more

2020 has been an exciting year so far for us at Student Beans, as we’ve welcomed some huge new brands to the SB family. This year we’ve launched exclusive new partnerships with many of Gen Z’s favourite brands, across categories...

What are the best advertising channels to reach young people?

One of the biggest trends in marketing this decade has been cross-channel advertising. By synergising your advertising campaign across multiple channels you can build brand engagement by appealing to your target audience in different...

5 creative ways to get your online ads in front of Gen Z

Paid social advertising has become a cornerstone of marketing to Gen Z since the algorithms on platforms like Instagram and Facebook made getting your brand in front of their users more challenging than ever. However, with most of Gen...

10 innovations making student life 10 times better

Technology has revolutionised every part of student life, from their studies and work opportunities to entertainment and communication. It has made life easier so they can focus on the important things: achieving their goals, pursuing...

5 inspiring digital trends from around the world

The digital age has created a global community of tech innovators, bringing together different perspectives and enabling us to learn and take inspiration from the ideas that have made waves in other countries. At Student Beans, we are...

The student campaigns that actually changed the world

Today’s students are more motivated than ever to create social change and take action on the issues they believe in. The student voice is getting louder than ever. 71% of their generation believe they can make a “big impact in the world”...

Students purchasing decisions: what makes them click the ‘buy’ button?

The cliché about students is that they have little money, and most of that goes on alcohol and fast food. Actually, that view is pretty outdated. Now you understand how today’s college student shop online, it’s time to dig...