10 useful facts about UK students

Here at Student Beans, we pride ourselves on knowing all about our student users, including the latest stats on studying and student life. If you want to get a better understanding of this valuable young audience, read on to find out...

COVID-19 college closures: how can brands support students?

Since students went back to school, COVID-19 cases have been on the rise – which means that colleges are rethinking the delivery of their programs. How can you help students to navigate this curveball? 2020’s Back...

What is Dark Social?

Cyber Week is just around the corner, and there’s one key Gen Z trend that you need to be on top of – Dark Social. So, what is it? And how do you optimise your marketing campaign for it? What does dark social...

Know your tribe: the out-of-state college movers

When shopping for college, the student tribe will have very different purchasing intent based on whether they’re moving out of state or not. So, what makes this group tick – and how can you market to them?  How...

Pop quiz: do you know the key Cyber Week trends for 2020?

Cyber Week 2020 is still three months away – but here at Student Beans, we’re getting ready to go. Make sure you’re ahead of the game, too – see how in-tune you are with the key forecasts for Gen Z spending this Cyber...

Black Lives Matter: four messages from Gen Z to brands

The Black Lives Matter (BLM) movement continues to gain traction around the world – and young activists are among those spearheading the campaign for justice. Speaking at the Youth Marketing Strategy (YMS) Online last month, here’s...

Eat Out to Help Out: are restaurants back on the menu for Gen Z?

So far during COVID-19, restaurants have faced marketing challenges like no other sector. Many have pivoted to delivery and takeaway-only models or introduced innovative “cook-at-home” kits – but diners can now swap takeaways on...

Quiz: Is your marketing strategy ready for Freshers 2020?

If you’re looking to engage with students, Freshers should be high on your agenda. It’s the biggest event in the student calendar, with over two million young people taking on a new stage of their lives. Students start preparing for...

Freshers 2020: what are students expecting to see from brands?

Navigating Freshers and COVID-19 at the same time comes with its own unique set of challenges. But with or without lockdown students have certain expectations from brands at this time. As Freshers 2020 draws nearer, now is the perfect...

5 things on every student’s Back to School shopping list

As the new academic year approaches, students across the US are composing their shopping lists. For those starting college this year, there are many first time purchases they’ll need to make, across a variety of brand categories....

How students are leading change through the Black Lives Matter movement

The Black Lives Matter protests taking place around the globe, following the death of George Floyd last month, have attracted a huge number of young people, including students. This digital native demographic has also used their go-to...

Back to School 2020: How US colleges are planning for the new school year

The coronavirus pandemic has disrupted the lives of students across the US. A survey of Student Beans users found that 94% of them had moved to online classes, and 96% of those who were staying in student accommodation had moved to their...