Know your tribe: the apprentices

Over two million students started or returned to uni this autumn. But around 750,000 Gen Z school leavers are currently receiving a paycheck and harnessing their spending power for the first time. If your youth marketing strategy doesn’t...

Know your tribe: the out-of-state college movers

When shopping for college, the student tribe will have very different purchasing intent based on whether they’re moving out of state or not. So, what makes this group tick – and how can you market to them?  How...