Retail trends in China: everything you need to know

20 years ago, there were 3.4 million students in China. Today, there are 26 million. This young, connected generation of students is fuelling shopping trends across the region, transforming China into an e-commerce behemoth. Here are a...

Revenge spending explained: Will luxury brands see a boost post-lockdown?

As we start to see COVID-19 cases reduce, countries including the UK, Australia and the US are reopening non-essential businesses, including retail. Retailers with physical stores will be excited about the prospect of reopening after...

The truth about students and luxury brands

If we asked you to imagine a typical student brand, chances are you’d be thinking budget. But in fact, the brands college students love are far from cheap and cheerful. Today’s students are more aware and more likely to buy designer...

5 classic fashion brands that students love

The resurgence in popularity of classic fashion brands, from designer to sportswear, is proof that legacy brands can reinvent themselves for a Millennial and Gen Z audience. Here are some of the brands that come out on top as the best...