Know your tribe: the apprentices

Over two million students started or returned to uni this autumn. But around 750,000 Gen Z school leavers are currently receiving a paycheck and harnessing their spending power for the first time. If your youth marketing strategy doesn’t...

What do US teens buy on the route to adulthood?

If you’re marketing to Gen Z, you’re marketing to a generation in constant flux. As students take those crucial steps from high school to college, there are certain purchases they’ll pick up on the way. Here’s what you need to...

Pop quiz: do you know the key Cyber Week trends for 2020?

Cyber Week 2020 is still three months away – but here at Student Beans, we’re getting ready to go. Make sure you’re ahead of the game, too – see how in-tune you are with the key forecasts for Gen Z spending this Cyber...

What can we learn from students’ most-requested discounts?

Understanding what students want is a two-way conversation – and at Student Beans, we’re very open to suggestions from our student user base. We’ve learnt a lot from looking at what discounts they have requested over the past six...

Bulk Powders: Campaign tips from a Freshers marketing veteran

Last year, Freshers was a memorable time for sports nutrition brand Bulk Powders. In our latest webinar, Student Beans sat down with Global Affiliate Manager, Ben Eversden, to find out exactly how Bulk Powders grew their revenue by 511%....

Student Fitness: five key takeaways from Tone & Sculpt founder Krissy Cela

Tone & Sculpt is the definition of a challenger brand. During YMS:ONLINE, founder Krissy Cela shared how she tapped into the thriving health and fitness trend among the student demographic – growing its user base by 88% during...

Freshers 2020: what are students expecting to see from brands?

Navigating Freshers and COVID-19 at the same time comes with its own unique set of challenges. But with or without lockdown students have certain expectations from brands at this time. As Freshers 2020 draws nearer, now is the perfect...

How to create a successful Back to School marketing campaign

With just a month to go until students start heading to campus for the new school year, now is the time to make sure your Back to School marketing campaign is in order. If you’re looking to win over this year’s new and returning students...

What ecommerce brands can learn from China’s 618 Shopping Festival

When it comes to innovation in ecommerce, there’s one country that’s definitely leading the way. China has pioneered concepts such as social shopping, chat commerce, live streams and much more. They are also known for their huge online...

Top tips for Gen Z travel marketing post-lockdown

As we reach summer holiday season, many of us are dreaming of the overseas adventures we’d usually be embarking on around this time of year. With lockdown measures gradually lifting, there are hopes that non-essential travel will be...