Get ready for: the festive marketing season

Friendsmas, gifting ethically and self-care are on the agenda for Gen Z this year, as they approach one of the most unusual festive periods they’ve ever experienced. Here’s how Gen Z will be celebrating in 2020. Gen Z...

The brands leading the grief-sensitive marketing movement

Ahead of World Mental Health Day, brands will join the global pledge to support all of those living with mental ill-health. But in a year when bereavements are particularly high, are we missing the final hurdle – grief sensitive...

On Your Radar: Singles Day

Last year, China’s celebration of self-love had more sales than Black Friday and Cyber Monday combined. Introducing Singles Day – the next big thing in global retail. What is Singles Day?...

The best Black Friday campaigns of 2019

As we count down to the biggest global shopping event of the year, Gen Z’s favourite brands are launching their Black Friday campaigns. We love to see how they tackle the challenge of catching the attention of an audience bombarded with...

Bulk Powders: Campaign tips from a Freshers marketing veteran

Last year, Freshers was a memorable time for sports nutrition brand Bulk Powders. In our latest webinar, Student Beans sat down with Global Affiliate Manager, Ben Eversden, to find out exactly how Bulk Powders grew their revenue by 511%....

How to create a successful Back to School marketing campaign

With just a month to go until students start heading to campus for the new school year, now is the time to make sure your Back to School marketing campaign is in order. If you’re looking to win over this year’s new and returning students...

How Gen Z’s favourite brands are celebrating Pride 2020

LGBTQ+ rights are one of the issues young people feel most passionate about, and they are more likely to champion a brand that shares their beliefs. They not only prefer but expect to see brands supporting the LGBTQ+ community, from...

Valentine’s Day: Building love and loyalty with Gen Z

Whether you love it or loathe it, the day of PDA is fast approaching and many of our most loved brands are bursting at the seams to get noticed by their consumers. With 4 in 5 Brits* (79%) planning to celebrate Valentine’s Day this year,...