Social media ads and Gen Z

If you’re marketing to Gen Z, then you’re marketing to digital natives: today’s students have grown up with the internet, so they’re no strangers to targeted ads, branded content and influencer marketing on social media....

The brands leading the grief-sensitive marketing movement

Ahead of World Mental Health Day, brands will join the global pledge to support all of those living with mental ill-health. But in a year when bereavements are particularly high, are we missing the final hurdle – grief sensitive...

What brands can do to support marginalised young people all year round

From the Black Lives Matter protests in the US and worldwide, to the arrival of Pride Month, June has begun with conversation firmly focused on what we can do to support marginalised communities. We’re seeing unprecedented numbers of...

Inspiring actions from some of our favourite brands during the pandemic

The coronavirus pandemic has forced us all to rethink our marketing strategies, and many brands have recognised that now is the time to put their customers and communities first. If you’re looking for a way that you and your...

What are the best advertising channels to reach young people?

One of the biggest trends in marketing this decade has been cross-channel advertising. By synergising your advertising campaign across multiple channels you can build brand engagement by appealing to your target audience in different...

5 creative ways to get your online ads in front of Gen Z

Paid social advertising has become a cornerstone of marketing to Gen Z since the algorithms on platforms like Instagram and Facebook made getting your brand in front of their users more challenging than ever. However, with most of Gen...