How is COVID-19 affecting universities this term?

With social meetups in the UK now limited by law to six people or fewer, how will the overall university experience adapt to fit with the new guidelines?  For students, preparing to head off to university is usually a...

Know your tribe: the apprentices

Over two million students started or returned to uni this autumn. But around 750,000 Gen Z school leavers are currently receiving a paycheck and harnessing their spending power for the first time. If your youth marketing strategy doesn’t...

Know your tribe: the out-of-state college movers

When shopping for college, the student tribe will have very different purchasing intent based on whether they’re moving out of state or not. So, what makes this group tick – and how can you market to them?  How...

What do US teens buy on the route to adulthood?

If you’re marketing to Gen Z, you’re marketing to a generation in constant flux. As students take those crucial steps from high school to college, there are certain purchases they’ll pick up on the way. Here’s what you need to...

Gen Z’s journey to independence: where do you fit in?

Gen Z have grown up over the past 25 years – the oldest within the cohort are now financially independent. It’s easy to see this as a single moment when young people suddenly start swiping their credit cards left, right and centre....

5 things people say about students that are totally untrue

Each generation of students is unique, which means it’s very important for us here at Student Beans to always be up-to-date on the latest trends and consumer behaviours of our global student network, and to share these insights...

7 reasons your brand should offer a student discount

Promotions are a strong feature in the traditional marketing mix, however, discounting for students specifically is sometimes overlooked. If your brand is marketing to University students, you should seriously consider offering a student...

10 useful facts about UK students

Here at Student Beans, we pride ourselves on knowing all about our student users, including the latest stats on studying and student life. If you want to get a better understanding of this valuable young audience, read on to find out...

5 things this year’s Freshers will do before they start uni

As UCAS reported, 230,320 18-year-olds have so far applied to start their undergraduate studies at UK universities this year. The influx of new students, known as Freshers, makes September the most important time of the year for any...