During Freshers, new students are making purchasing decisions in new brand categories for the very first time, along with stocking up on everything they need for their new home and lifestyle at University. One of our in-house student...

Freshers can be a nervewracking experience for students stepping foot on campus for the first time. We questioned Kenneth – a 21-year-old student studying Computer Science in Newcastle – on his Freshers experience. Discover...

Taking place in September and October, the first few weeks of the academic year, also known as Freshers, are the most important weeks in the student marketing calendar. As a brand, this is your opportunity to win-over loyal consumers, as...