Freshers: Zoe’s Experience

Taking place in September and October, the first few weeks of the academic year, also known as Freshers, are the most important weeks in the student marketing calendar. As a brand, this is your opportunity to win-over loyal consumers, as students begin to make their first big purchasing decisions on their own. One of our student marketing experts sat down with Zoe – a 19 -year-old student studying Psychology in London – to talk about her Freshers experience. Zoe recalls the brands that stood out during Fresher’s week and shares her suggestions for how brands can better support new students starting University.

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