Freshers: Amanda’s Experience

During Freshers, new students are making purchasing decisions in new brand categories for the very first time, along with stocking up on everything they need for their new home and lifestyle at University. One of our in-house student marketing experts spoke with Amanda – a 21-year-old student studying Bioengineering at Loughborough University – to get her take on Freshers. Find out how Amanda approached shopping for her time at Uni and discover if, looking back, she would do things differently.

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