Generation Z are a demographic who have grown up in times of austerity, uncertainty, and are now approaching adulthood amid the biggest global crisis in memory. As their spending power grows, they’re certainly not a generation to be overlooked when it comes to your marketing strategy.
The Youth Trends Report 2020, a collaboration between Student Beans and our sister company, Voxburner, uncovers the key trends that you need to know right now. Given the current climate, we encourage you to use this report to help you plan for the social, cultural and consumer changes ahead, as we emerge into what many are calling “the new normal.”
- News on Social: Move over BBC, social media is the go-to news source for savvy youths
- Shoppertainment: The next stage of social shopping and shoppable content
- Recommerce: Reselling appeals to a generation who care about saving money and the planet
- Activism 2.0: How young people are standing up for the causes they believe in
You’ll also uncover the results of our annual Youth 100 poll, and hear from Student Beans about the student marketing techniques that are most effective for our brand partners.