Youth Trends Report 2020: Food & Drink Preview

Download a special food and drink-focused taster of the Youth Trends Report 2020 from Student Beans and our sister company, Voxburner.

We’ve included a selection of trends in this mini-report which show how changing attitudes and behaviours among young people will affect your industry. You will also discover the food and drink brands 16-24s are most passionate about, according to our annual Youth 100 survey.

The trends covered in this mini-report will answer some of the key questions brands in the food and drink industry have when it comes to marketing to young people.

• How do their ethics impact their purchasing decisions, particularly when it comes to food? What do they really think about advertising campaigns that target them by gender?
• Which food and drink brands can we expect to thrive during and after the coronavirus pandemic?

You’ll hear from youth marketing experts and Gen Z themselves on their answers to these important questions.