How to win big with Gen Z this Cyber Week

The beginning of fall signals the lead up to the biggest retail event of the year – Cyber Week

Encompassing Black Friday, Cyber Monday, and the transaction-fuelled days surrounding them, the week-long shopping event has consistently ranked among the most popular shopping days of the year – and is a go-to event for financially-savvy Gen Z students. 

With savings to spend, gifts to buy, and luxury purchases to be made, we’ve no doubt that Gen Z consumers will be retail ready – the question is, will you be? 

Access our exclusive guide to explore how you can win big with Gen Z consumers this year. 

What to expect: 

• A round-up of key themes for the fall shopping period 
• Our top tips for marketing to Gen Z students 
• Sector snapshots to help guide your brand’s strategy 
• Brand campaign success stories