The beginning of fall signals the lead up to the biggest retail event of the year – Cyber Week
Encompassing Black Friday, Cyber Monday, and the transaction-fuelled days surrounding them, the week-long shopping event has consistently ranked among the most popular shopping days of the year – and is a go-to event for financially-savvy Gen Z students.
With savings to spend, gifts to buy, and luxury purchases to be made, we’ve no doubt that Gen Z consumers will be retail ready – the question is, will you be?
Access our exclusive guide to explore how you can win big with Gen Z consumers this year.
What to expect:
- A round-up of key themes for the fall shopping period
- Our top tips for marketing to Gen Z students
- Sector snapshots to help guide your brand’s strategy
- Brand campaign success stories
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