How to win big with Gen Z this Cyber Week

The beginning of fall signals the lead up to the biggest retail event of the year – Cyber Week

Encompassing Black Friday, Cyber Monday, and the transaction-fuelled days surrounding them, the week-long shopping event has consistently ranked among the most popular shopping days of the year – and is a go-to event for financially-savvy Gen Z students. 

With savings to spend, gifts to buy, and luxury purchases to be made, we’ve no doubt that Gen Z consumers will be retail ready – the question is, will you be? 

Access our exclusive guide to explore how you can win big with Gen Z consumers this year. 

What to expect: 

  • A round-up of key themes for the fall shopping period 
  • Our top tips for marketing to Gen Z students 
  • Sector snapshots to help guide your brand’s strategy 
  • Brand campaign success stories

Please complete your details to access the guide

By submitting your details, you agree to opt in to receiving the latest youth insights via our weekly newsletter. You can, of course, unsubscribe at any time. For more information, view our privacy policy.

Engage with tomorrow's consumers today

See results via our ROI Calculator.