Win Big This Cyber Week: Top Tips To Engage Gen Z Report

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There’s a chill in the air, the leaves are falling and pumpkin-flavoured condiments are back on the shelves with a vengeance. Summer is a distant memory – and it’s time to start thinking about the biggest retail event of the year: Black Friday and Cyber Monday (BFCM).

With 75% of Gen Z planning on making purchases during Black Friday and Cyber Monday this year (US), and almost every retailer is taking part, what are the key tips to make your brand stands out? This report delves into the detail.

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