Welcome Week 2022: Ultimate Guide

Starting a new academic year at university is a crucial time for any student. Whether they’re going into first, second or third year, every student will have something to add to their shopping list – a wardrobe refresh, new desk supplies, stationery, groceries… the list goes on. 

We’re here to help you smash your Welcome Week campaign in 2022 with our ultimate guide. Learn all about this year’s key themes, what students are spending on, plus more – and be ready to win lifelong loyalty in the process. 

After starting last year’s Welcome Week in the midst of a pandemic, students will be looking to brands to make the 2022 academic year extra special – don’t miss out on this key opportunity. 

What to expect: 

• A round up of all the key themes for Welcome Week. 
• Student spending before and during Welcome Week. 
• Our top tips for marketing to Gen Z this Welcome Week. 
• Brand success stories – for a touch of inspo.