As a generation born into an increasingly-globalized world, Gen Z has a healthy attitude towards travel. And after a year in which vacations were placed firmly on hold, their wanderlust is stronger than ever. But what motivates these student adventurers to spend big – and what factors do they consider before investing in a trip?
In this travel-focused edition of the Student Shopping Report 2020, brought to you by Student Beans, we explore the answers to these questions and more. It’s the perfect deep dive for travel brands looking to secure the custom of the next generation, and is a must-read if you’re putting together your college marketing strategy for the coming year.
In this report, you’ll learn:
- How frequently Gen Z are traveling. See how students divide their vacation time across the year, and understand when they’re willing to spend.
- Their most common travel buddies. Are students heading off on adventures with friends, families, or partners? Understand the makeup of their travel groups so you can tailor your marketing to their experience.
- The key takeaways for travel brands. As your industry overcomes the challenges of an unprecedented year, find out how you can secure the custom of this powerful young demographic for decades to come.