As a tech brand marketing to Gen Z, you’re speaking to a demographic born into a world where tech is an established essential rather than a pioneering new luxury. These digital natives know more about connectivity than any generation before – and they’re unlikely to settle for less.
In this special Tech & Mobile edition of Student Beans’ Student Shopping Report, learn exactly what the 37 million US college students are looking for when it comes to tech. Understand their priorities when it comes to affordability, quality and trust, and learn how tech and mobile products are revolutionizing education, social lives and more during the COVID-19 pandemic.
In this report, you’ll learn:
- The prime decision factors that motivate students as they invest in new tech and mobile.
- The brands that are battling it out to dominate the student tech market today.
- The key takeaways you need to turn these latest tech and mobile Gen Z insights into action.