US Student Shopping Report: Health & Beauty Focus

Today’s students are bucking trends at every turn – and that includes their attitudes to health and beauty. With a huge reservoir of online influence, Gen Z has taken the fitness and beauty industries and flipped them on their heads, creating a whole new way of self-expression and self-care. 

We take a deep dive into the specifics of these changes in this special Health & Beauty edition of the Student Shopping Report by Student Beans. For health and beauty brands looking to boost conversions and generate loyalty within the next generation, these insights are a must-read. 

In this report, you’ll learn:

• The health habits and attitudes of the 37 million college students currently studying within the US. 
• The beauty trends catalysed by a generation seeking to redefine how skincare and makeup work for them.
• The purchasing habits across these key verticals, including students’ attitudes to quality, affordability, ethics and more.