Whatever students’ attitudes were towards food and drink prior to the Coronavirus pandemic, they’ve embraced home cooking, deliveries and online grocery shopping. Fortunately, they’re an adaptable generation – and these short-term changes won’t affect the long-term relationship students have with eating out as a way of socializing.
Student consumers are in a unique position – as they embark on their college journeys, they’re at the very start of developing food habits and eating preferences beyond the family home. In this special Food & Drink edition of the Student Shopping Report by Student Beans, find out what’s on the menu – and what’s off the table – for Gen Z students as they define their eating habits.
In this report, you’ll learn:
- The eating habits and trends that dominate student consumers. Are they really all vegan? Do they prefer fast food or healthy eating? Time to sort the stereotypes from reality.
- The priorities that define Gen Z’s food & drink shopping lists. Understand their attitudes to affordability, quality, branding and more.
- The key takeaways you need to make it onto their menus. Learn the actions that you can apply to your student marketing strategy based on the latest insights.
Please complete your details to access the report