US Student Shopping Report 2020

There are currently 37 million college students in the US – and the Student Shopping Report is your opportunity to find out exactly what makes them tick. After one of the most turbulent years in recent history, students have evolved to a new normal – but some aspects of who they are and how they shop have stood the test of time. Now, as they find new ways to express themselves and move closer towards their futures, they’re looking to brands like yours. 

Packed with nationally-representative insights into student marketing, student spending, social media and more, the Student Shopping Report is your definitive guide to the next generation. These are the insights to have at the front of your mind as you hone your college marketing strategy. After all, understanding the student demographic is key to driving conversions and securing their loyalty for a lifetime. 

Within the report, you’ll find:

• Topline insights and in-depth reporting on student marketing, student spending, student discounts – and the latest on how all three have adapted in the wake of COVID-19. 
• First-hand accounts from US college students on everything from how they shop to what they really think of key Gen Z trends. 
• Sector-specific deep dives into the verticals where college students spend the most, as well as actionable takeaways so you can apply your learnings to your strategy. 
• Brand-new student personas derived from our first-party data, so you know exactly who you’re targeting within the college student demographic.