Time and time again, the student consumers that make up the Student Beans universe have shown that they are not all the same. They may belong to Gen Z – a vast demographic of digital natives, with strong values and a global mindset – but within Gen Z, there are more subcultures than you could ever imagine.
With this in mind, we’ve used our first-party research to make your Gen Z market segmentation that bit easier. Kayla, Nicole and Jacob are the personas that – based on our insights – are the most representative of US college students today.
As you create your Gen Z marketing strategy, it’s crucial to focus your efforts on who you want to target within this huge demographic of young consumers. Utilize our student personas to get a better sense of which subcultures align with your brand. After all, once you know who you’re talking to, the rest is easy.