Each year, we generate millions of transactions for our brand partners across multiple verticals, through different affiliate networks. This gives us unique visibility of student shopping trends, which we compile into these monthly benchmark reports.
Our inaugural US report looks at the Year on Year growth analysis and vertical performance for the month of February 2021. Some highlights include:
- Luxury Fashion average order values top $306.81
- The conversion rates of ‘Fast Fashion’ and ‘Books, Mags and News’ are the highest this month, with ‘Travel’ at the other end of the spectrum
- Mobile is the biggest contributing platform across most verticals but the conversion rate is lower than desktop.